Marketers
Helping
Marketers

My outlook (professionally)

Marketing tends to get a bad rap (sometimes rightfully so). There is a consistent thought that bigger budgets are always the solution.

It doesn’t need to be this way.

With a little testing, financial acumen, and analytical rigor, marketing can be a financially responsible lever for growth.

I’ve spent 11 years in sales & marketing. The last 8 of which I’ve been running media at Google.

Half of my time was leading a marketing program to acquire paying subscribers for Google services.

The other half of my time focused on partnering with high-growth clients to drive profitable media investment.

I live at the intersection of marketing, data science, and finance to ensure every dollar is accounted for and makes sense for the business.

Trey Hartema

Marketing + Finance + Data Science